The Elf on the Shelf craze started in 2005 when the children's picture book, 'The Elf on the Shelf: A Christmas Tradition' was published. The book tells the story of a small scout elf who visits children on Santa Claus' behalf ahead of Christmas to check whether they're being naughty or nice.
An elf starts off without any magical abilities, but gets its powers upon arriving at the house and being given a name. This gives the elf the power of magical flight. Ever since children have spotted elves moving around their homes at night and sometimes they're caught moving on camera.
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